Success often comes from unexpected places, and for Stephen, it began with just $12 in his pocket. Today, he owns five home service businesses, operating across 400 locations with an astounding $30 million in revenue. His journey is filled with struggles, hard work, and a crucial realization that changed everything. In this blog, we’ll break down his inspiring path to success and key takeaways for aspiring entrepreneurs.
The Humble Beginning.
Stephen started by working as a subcontractor for a pressure-washing company. He found himself drenched in sweat and bleach, barely making ends meet, just two weeks after his honeymoon. Realizing he wanted more for himself and his family, he decided to take a leap of faith. With only $12 in his bank account, he convinced his wife to support his decision to quit his job and start his own business.
The First Steps to Entrepreneurship.
Stephen took an old-school approach—knocking on doors until someone gave him work. When he secured a small job, he leveraged it to get referrals from neighbors. His dedication and exceptional service set him apart, leading to more and more clients. In his first year, he earned over $100,000 and quickly scaled to half a million dollars in revenue.
Scaling Up and Avoiding Mistakes.
As his painting business grew, Stephen faced challenges in delegation. Initially, he struggled to trust others with the work, often taking over tasks himself. However, he realized that empowering his team and focusing on building efficient systems were critical to scaling.
Building a Multi-Million Dollar Franchise.
By 2021, Stephen franchised his painting business, leading to rapid expansion. His success prompted him to establish "Resi Brands," a franchise platform that now includes painting, window cleaning, garage renovation, and handyman services.
The Power of Branding and Customer Referrals
Stephen's approach to marketing was unique—he didn’t rely on expensive ad campaigns but instead built his brand through excellent customer service and word-of-mouth. One of his standout moments was painting an entire neighborhood by starting with one satisfied client who referred him to the entire community.
The Secret to Closing Sales.
One of Stephen’s most valuable sales strategies is the "21-touch follow-up." He ensures potential clients are contacted seven times with three different communication methods (calls, texts, and emails) in each touchpoint. This persistent yet respectful approach ensures he maximizes conversions.
Key Takeaways for Entrepreneurs.
- Take risks and believe in yourself.
- Build strong customer relationships to drive word-of-mouth referrals.
- Learn to delegate and create systems to scale effectively.
- Branding and quality service matter more than paid ads.
- Follow up consistently with potential clients to close deals.
Stephen’s journey is proof that determination, strategic thinking, and resilience can transform a small startup into a multi-million-dollar business. His story is a source of inspiration for anyone looking to break into entrepreneurship with limited resources.
FAQs
1. How did Stephen start his business with just $12? He took small painting jobs, knocked on doors, and built his reputation through word-of-mouth referrals.
2. What industries does Resi Brands cover?
It includes painting, window cleaning, garage renovation, handyman services, and roofing.
3. How long did it take him to make his first million?
Within a few years, thanks to strategic scaling and effective marketing.
4. What was his biggest mistake early on?
Not trusting others to do their jobs properly and micromanaging.
5. What is the "21-touch follow-up" strategy?
It’s a method where potential customers are contacted seven times using calls, texts, and emails to close sales.
6. How important is customer service in his success?
Extremely important—going the extra mile helped him build a loyal customer base.
7. Why did he choose franchising?
It allowed him to scale quickly and empower other entrepreneurs while growing his brand.
8. How does Stephen train new franchisees?
Through structured training programs, mentorship, and leadership sessions with John Maxwell.
9. What is the most profitable service in his business?
Garage door repairs, as they offer high margins and are a necessity for homeowners.
10. How does he handle business stress?
He focuses on simplifying problems and prioritizing his family and core values.
11. How does he generate leads without paid ads?
Through word-of-mouth, referrals, and strong branding.
12. What advice does he have for new entrepreneurs?
Take risks, focus on customer satisfaction, and build a strong network.
13. How does he ensure high customer reviews?
He personally requests reviews and follows up in person with clients.
14. How does his business stand out in the home services industry?
Through professional branding, customer experience, and efficient franchise support.
15. How did his background shape his entrepreneurial mindset?
His missionary upbringing made him comfortable with risk and change.
16. Why does he believe marketing isn’t a "silver bullet"?
Because if the service quality is bad, marketing will only highlight those flaws.
17. How does he attract franchisees?
By offering a strong business model, support, and leadership training.
18. What’s his best negotiation tip?
Understand what the other party truly values and craft a win-win deal.
19. How does he set business goals?
By focusing on long-term growth while ensuring profitability and efficiency.
20. What does he consider his biggest business achievement?
Scaling from a small painting company to a nationwide franchise empire.
21. Why did he choose home services over other industries?
High demand, consistent revenue, and the opportunity for growth.
22. How does he deal with competition?
By focusing on branding, customer service, and innovation.
23. How does he stay motivated?
By setting new challenges and remembering his purpose.
24. What’s his view on business partnerships?
They work well when values and goals align.
25. What’s his final advice for aspiring entrepreneurs?
Start now, learn as you go, and never let fear hold you back.
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